Cancer Awareness Shouldn’t Have an Expiration Date!

As I was considering a blog topic this month, I couldn’t help but think about October being Breast Cancer Awareness Month. It’s such a powerful movement that paints the world pink and reminds us how awareness can truly make a difference. Of course, March is Colon Cancer Awareness Month — our time to shine blue and amplify the message of screening, prevention, and hope. But what about the other eleven months of the year?

Yes, it’s wonderful to have a month dedicated to a particular cause, but awareness shouldn’t stop when the calendar page turns. If we only advocate for one month, we miss out on countless opportunities to reach someone who might need encouragement, education, or support whether as a patient or a caregiver. That’s why year-round advocacy is essential to our mission at The Len Atkins Project — because cancer doesn’t wait, and neither should we.

Here’s why keeping the conversation going matters all year long:

1. Early detection saves lives every month.
Cancer doesn’t follow a schedule. Ongoing awareness reminds people to stay proactive about their health and get screened regularly — not just in March.

2. Awareness builds over time.
Consistency helps normalize important conversations about prevention, symptoms, and screening. Each post, event, and story helps create lasting awareness.

3. New information emerges constantly.
Research and treatments are always evolving. By staying engaged, we help share the latest updates and breakthroughs that can change outcomes.

4. Patients and families need support year-round.
Cancer journeys don’t take breaks. Our continued advocacy ensures that those facing this disease feel seen, supported, and never alone.

5. Ongoing advocacy drives change.
Whether it’s fundraising, influencing policy, or expanding access to screenings, real progress comes from sustained effort and collective voices over time.

We believe awareness is more than a month

At The Len Atkins Project, we believe awareness is more than a month — it’s a movement. Every conversation, fundraiser, and shared story contributes to the greater goal of saving lives through early detection and education. Let’s continue the work, not just in March, but every single day, because hope and awareness should never go out of season.

Join us in keeping the conversation going — visit thelenatkinsproject.org to learn how you can help year-round.

This blog is also dedicated to my mom, Bennie Davis-Waller, a breast cancer survivor.